Guides

The same-day event shirt checklist: what to lock, and when.

Same-day shirts feel like magic to guests precisely because the magic was scheduled two weeks earlier. Here's the reverse timeline.

“Can guests really walk away wearing it the same day?” Yes — that's the entire product. But same-day pressing is the visible half of a plan whose invisible half happened on a calendar. Work backwards from doors with us.

Two to three weeks out: lock the shape

Confirm date, venue, event window, and expected headcount — the four facts every other decision hangs on. This is also the moment to decide the experience type: open giveaway, wristband-gated, retail sell-through, or personalization bar. Booking now also protects your date; weekend slots in wedding-and-gala season go first.

Ten business days out: artwork handoff

Final art files arrive to us — vector or 300dpi PNG with transparency is ideal, but send what exists and our art team will tell you within a day if it needs rescue. Five business days is our comfortable minimum for film production; ten gives room for a revision round and a pressed physical proof if you want one in hand.

One week out: garments and power

Approve the garment list by brand, color, and size curve. Rule of thumb for open giveaways: order for 70–80% of expected attendance across sizes weighted S/M/L/XL at roughly 1/2/3/2, adjusting for your crowd. Same week, get venue power confirmed in writing — two dedicated 120V/20A circuits — and file any certificate-of-insurance paperwork. Power confirmed late is the single most common same-day threat we see.

Two days out: run of show

We send the load-in schedule; you confirm dock access, parking, and the floor position. If the event has a program (speeches, sets, awards), we map staffing to the crowd pulses — the station should be fully crewed the moment a session breaks, not five minutes after.

Event day: the easy part

Crew arrives ~2 hours before doors, calibrates presses to the actual garments, stages the menu, and presses a test set. Then doors open and the plan disappears into what guests see: pick a design, watch it press, wear it out. That whole experience runs 90 seconds per person because the previous two weeks ran on time.

Want the timeline with your dates on it? Send the event details and we'll build the calendar backwards from your doors.